Boosting Profitability in Your Startup: Unveiling the Secrets to Success


Starting a business is driven by passion and the desire to make a difference. However, financial challenges often hinder the growth and profitability of startups, especially as they evolve and expand. While accountants provide valuable compliance services, their expertise may be limited in helping startups navigate the complexities of financial management. This is where the eBook “7 Reasons Your Startup Isn’t as Profitable as It Should Be…and What to Do About It” comes into play. Developed by, a leading provider of Fractional CFO services, this eBook offers practical insights explicitly tailored for small startups with turnovers between $250,000 and $2 million. By leveraging their Black Label Fractional CFO Program™, the eBook aims to empower startups to achieve their personal and business goals.

Chapter 1: The Financial Reality for Most Startups

This chapter sheds light on the financial challenges that plague many startups. While a select few achieve substantial profits and rapid growth, most struggle to make ends meet, often needing more cash flow to meet monthly payroll. The chapter explores three harmful compromises arising from inadequate profits: financial, personal, and service. Understanding these challenges sets the stage for identifying the root causes of a startup’s profitability issues.

Chapter 2: Where Do You Want to Be?

Before delving deeper into the reasons behind a startup’s lack of profitability, the eBook emphasizes the importance of envisioning and planning for the future. It prompts startup founders to consider essential personal numbers, such as desired working hours, income goals, and retirement plans. By aligning personal aspirations with business objectives, entrepreneurs can gain clarity and purpose, fueling their drive toward profitability.

Chapter 3: 7 Key Reasons Your Startup Isn’t as Profitable as It Should Be

This chapter identifies the seven common reasons that hinder startup profitability. Each reason is explored in detail, offering practical insights and strategies to overcome them. These reasons include:

  • Inefficient utilization of the team’s output
  • Scope creep and its impact on profitability
  • Freely providing services or “freebies”
  • Challenges associated with pricing and discounting
  • Failure to accurately assess the startup’s value and charge accordingly
  • Inability to identify and prioritize profitable customers
  • Over-reliance on a few key customers leads to potential risks

Chapter 4: How a Fractional CFO Can Help

This pivotal chapter highlights the transformative role a Fractional CFO can play in addressing a startup’s financial challenges. It outlines five keyways in which Fractional CFO services can support startups:

Developing a plan to achieve business goals.

Establishing measurement systems to monitor performance indicators.

  • Benchmarking the startup’s performance against industry standards
  • Providing clear and concise management reporting
  • Acting as a trusted advisor to overcome financial hurdles

Chapter 5: Where to Start?

Armed with the knowledge gained from the eBook, this chapter provides a roadmap for acting. It offers five actionable steps to initiate the journey toward profitability:

  • Define personal and business goals
  • Calculate the overall hourly rate
  • Identify relevant profit leaks and their solutions
  • Assess internal resources to improve hourly rates and product pricing
  • Take immediate action and dedicate time to implementing necessary changes.


The eBook “7 Reasons Your Startup Isn’t as Profitable as It Should Be…and What to Do About It” is a comprehensive guide for startups seeking to enhance their profitability. By addressing the common financial challenges startups face and leveraging the expertise of Fractional CFO services, entrepreneurs can unlock the potential for sustainable growth and financial success. Find the guide here.

Get started with our templates to support your business, helping you assess your financials, track performance, and enhance profitability. Email us for more information on this:

Want to have this set up for you? We can help. Set up an appointment today here.

©2023 J. Denissen Chartered Professional Accountant

Log in with your credentials

Forgot your details?