The Company

Our client, let’s call them XYZ company, has had robust revenue for years. Looking at their current market, XYZ company saw new potential if they changed their offering by utilizing new technologies that would speak to a new market audience.

The Challenge

XYZ company was ready to take its business to the next level. They wanted to build a strong presence, utilize technology, and increase sales over a newly designed sales funnel to reach a new customer base. To achieve this, XYZ company needed to know if its investments would pay off over time such that it could also attract new investors over time.

The Goal

XYZ company needed a Fractional CFO to help with the following:

  • Translate the strategy and business plan into a financial model.
  • Discuss and test the model and all its assumptions.
  • Develop KPIs to monitor and manage progress over time.
  • Scale and build the current operations towards the goals as outlined in the business plan.

The Results

Having a Fractional CFO onboard, XYZ company got access to the right experience to translate a business plan into financial modelling. The financial model, in turn, helped the business develop KPIs and, as a result, better understand the drivers of growth to achieve the defined goals over time successfully.

©2023 J. Denissen Chartered Professional Accountant

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